Doin It
1995
Songwriters:
James Todd Smith; Rashad Smith; Albert “Al B. Sure!” Brown III; Kyle West. Producers: Rashad Smith.
Full mix
Drums
Electronic Drum Kit
Other
Noise Effect
Bass
Synth Bass
Keys
Synth Keys
Vocals
Backing Vocals
Vocals
Lead Vocal LeShaun
Vocals
Lead Vocal LL Cool J
Vocals
Lead Vocal
“Doin’ It” is one of LL Cool J’s most commercially successful singles and a defining example of mid-1990s hip-hop’s sensual crossover appeal. Built around a prominent sample of Al B. Sure!’s “Nite and Day,” the track pairs a smooth, laid-back groove with playful, explicit lyricism centered on romance and intimacy. Released as the lead single from Mr. Smith, the song topped the Billboard Hot Rap Singles chart and became a major mainstream hit. “Doin’ It” exemplifies LL Cool J’s ability to balance street credibility with pop accessibility, solidifying his status as a pioneer of romantic hip-hop.