“Da Ya Think I’m Sexy?” is one of Rod Stewart’s most commercially successful and controversial recordings, marking his explicit embrace of disco-influenced pop at the height of the genre’s global popularity. Built on a four-on-the-floor rhythm, prominent synthesizer lines, and a sleek, dance-oriented production, the song contrasts sharply with Stewart’s earlier folk-rock and blues-based work. Its playful, provocative lyrics and glossy arrangement were designed for maximum dance-floor and radio impact. Upon release, the song topped charts internationally and became a defining hit of the late-1970s disco era. It also generated debate among critics and fans regarding artistic direction and authenticity, symbolizing the broader tension between rock identity and disco crossover during that period. Over time, “Da Ya Think I’m Sexy?” has been reassessed as a cultural snapshot of its era—an example of how established rock artists navigated and absorbed disco aesthetics while reaching new audiences.